| Top Smartphone OEMs 3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
| Share (%) of Smartphone Subscribers | |||
| Oct-12 | Jan-13 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Apple | 34.3% | 37.8% | 3.5 |
| Samsung | 19.5% | 21.4% | 1.9 |
| HTC | 11.4% | 9.7% | -1.7 |
| Motorola | 10.0% | 8.6% | -1.4 |
| LG | 6.7% | 7.0% | 0.3 |
Samsung came in second, with 21.4%, and was also the only other company with significant growth from last report. HTC, in third, lost subscribers, as did Motorola. These numbers seem to counteract rumors that the iPhone 5 faced less than favorable sales this holiday season. In addition, comScore tracked mobile operating systems, which showed some pretty surprising results as well.
| Top Smartphone Platforms 3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
| Share (%) of Smartphone Subscribers | |||
| Oct-12 | Jan-13 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 53.6% | 52.3% | -1.3 | |
| Apple | 34.3% | 37.8% | 3.5 |
| BlackBerry | 7.8% | 5.9% | -1.9 |
| Microsoft | 3.2% | 3.1% | -0.1 |
| Symbian | 0.6% | 0.5% | -0.1 |
Although Google came out on top (as they have for the last several reports), the interesting data came in the change. Apple featured the same 3.5 point growth from last quarter. However, every other company fell in software market share, and Apple closed nearly 5 points of the gap between them and Google. If this upward trend continues, and Google continues to decline, Apple could retake the top spot by the end of the year.
Overall, this was a very positive report for Apple, and we will have to wait to see what comes in future quarters.
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